The purpose of a music video is to advertise the song and make people want to buy it, If it happens to be a particularly bold music video which is likely to bring attention to the song it may be done to increase the amount of revenue which is gained by the artist and company. It may also be displaying the artists vision.
2) How has the digital age changed the production and distribution of music videos?
The digital age has allowed many artists who may not have received much attention to get a lot of attention and views, therefore a lot of revenue, this is due to them being able to produce the videos much more easily by recording through smartphones and editing at home through professional applications and being able to upload it to youtube rather than having to secure a distribution deal on TV which may have been rejected due to the companies thinking that they are not going to receive much attention, however now people can upload it themselves for free even if it is towards a niche audience.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
Universal Music group
Sony Music Entertainment
EMI
4) What are the key conventions of a music video?
Locations
Attractive models
Expensive items
Jump cuts
Close ups
The artist
Narrative
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Narrative can be used in Music Videos to tell a story or a tale along side the music, which will often fit in with the theme of the music which is being played, an example of this is "Shiros Story".
6) What examples are provided in the factsheet for intertextuality in music videos?
Christina Aguilera- Genie in a bottle
7) Why do audiences enjoy intertextual references in media products?
They feel nostalgia towards the first time they have witnessed a media product and when they view it a second time around they remember all the things about the first one. They feel like they are receiving an exclusive experience as they have seen the original and will understand the references.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
Shiro's Story
There is a clear narrative over the music video which often explains what is going on and makes things clear to the audience and the artist is never actually seen in the video, as he is the one narrating someone else life.
The intertextuality in this music video is actually the other music videos which this artist has previously made and references to within this music video and some key techniques which he has used in the past.
The representations in this music video are that they are in fact young males who are struggling to make money and have to resort to dealing drugs and taking part in illegal activity to earn their money.
I think that there is a wide target audience, however I think that it particularly targets a younger teen age audience as they are more likely to be able to relate to the music video and may recognise some of the actors or the main artist as he has created many similar videos which tackle the topics which the youth may be facing.
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
This video set the conventions of hip hop music videos to this day as this is still what many rappers use for their music video concepts as it makes us want their life style and shows us that they are in some what elite and listening to this music and watching this music video will make us somewhat like them and part of their brand.
10) How important do you think music videos are in the marketing and promotion of music artists in 2018? Are music videos essential to a band or artist's success?
Music videos are a statement of what the artist thinks of their own music, therefore if the music video does not meet expectations, then perhaps it may signify to the audience that they do not even care about the content that they are creating.
7) Why do audiences enjoy intertextual references in media products?
They feel nostalgia towards the first time they have witnessed a media product and when they view it a second time around they remember all the things about the first one. They feel like they are receiving an exclusive experience as they have seen the original and will understand the references.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
Shiro's Story
There is a clear narrative over the music video which often explains what is going on and makes things clear to the audience and the artist is never actually seen in the video, as he is the one narrating someone else life.
The intertextuality in this music video is actually the other music videos which this artist has previously made and references to within this music video and some key techniques which he has used in the past.
The representations in this music video are that they are in fact young males who are struggling to make money and have to resort to dealing drugs and taking part in illegal activity to earn their money.
I think that there is a wide target audience, however I think that it particularly targets a younger teen age audience as they are more likely to be able to relate to the music video and may recognise some of the actors or the main artist as he has created many similar videos which tackle the topics which the youth may be facing.
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
This video set the conventions of hip hop music videos to this day as this is still what many rappers use for their music video concepts as it makes us want their life style and shows us that they are in some what elite and listening to this music and watching this music video will make us somewhat like them and part of their brand.
10) How important do you think music videos are in the marketing and promotion of music artists in 2018? Are music videos essential to a band or artist's success?
Music videos are a statement of what the artist thinks of their own music, therefore if the music video does not meet expectations, then perhaps it may signify to the audience that they do not even care about the content that they are creating.
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