The impact of new/digital technology on the media

1) What does the 'industry' concept in A Level Media Studies refer to?

The term industry refers to the different firms which are in charge of production or distribution of products in the media. The industry is the entirety of the media.

 2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
He argues that there has been a significant shift in cultural production since the 1980's. 

 3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
- Digitisation has allowed the technology sector to compete directly with traditional media companies.

- The amount of money put into advertising and cross promotion in texts has
significantly increased

- One of the most importance points is the increase in corporations owning companies in different sectors of the industry.

This has meant that there has been larger companies which control majority of the industry, therefore creating niche audiences and markets.
  4) What is technological convergence? 

Technological convergence is the process by which existing technologies merge into new forms that bring together different types of media and applications.

5) How are technology companies challenging traditional broadcasters in the TV industry?
Amazon and Netflix began producing original TV series to compete with them. They are considering the ease of the user and different devices which they watch on. At first they were reliant on other producers coming to them to distribute their product, however this does not mean that 

6) What budgets will Netflix, Amazon and Apple spend on original programming next year?

Netflix to spend $8 billion on original content
Amazon to spend $4.5 billion on original content
Apple to spend $1 billion on original content

7) How many countries are Netflix and Amazon available in?

Netflix - 190
Amazon - 200

8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
In the show Stranger things they changed the name of the demon to whatever would have been relevant or the equivalent in the region which they are playing it.

 9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?

I think that technology companies will follow in Amazons footsteps and will invest in the television industry as it has become more and more popular and due to binge watching there seems to be a lack of TV shows for people to watch and this is a perfect opportunity to use a big names brand such as Google to create a streaming service.

 10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? How?

I think that technology has had a massive influence on TV dramas such as Capital or Deutschland 83 and as they have been able to reach a much larger audience then they would have been able to if they did not have the technology which they used available as it would have most likely only been aired in Germany and the show was not even successful or popular in its native country so it would not have been successful.