1) What was the budget for Chicken?
In order to make Chicken, director Joe Stephenson raised £110,000.
2) How did Joe Stephenson end up raising the money to make the film?
In order to make Chicken, director Joe Stephenson raised £110,000.Raised entirely through investment by individuals (e.g. rich friends/contacts), as no funding body was willing to fund Chicken.
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such
as Spectre or Paddington 2?
The budget for Chicken is much smaller then the large budget which Paddington 2 had which was over 50 million dollars and doesn't even compare to Spectre which had a massive 250 million dollar budget which is why it is surprising how successful it has been and the quality of the film.
4) Joe Stephenson tried to secure funding from organisations that help low-budget
filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
The BFI uses National Lottery funds to develop and support original UK filmmakers and films, and to increase the audiences who can enjoy them.
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
I think that Chicken failed to secure funding from the BFI film fund as it would cater to a niche audience and is therefore more likely to be seen as non profitable or to have very minimal profits so it would simply not be worth the risk of investment in such a film.
Production
1) What difficulties did the film run into during production?
The film ran into many issues during production as it was filmed outside, and almost all external locations were victim to rain, issues with lighting and other issues which came along with filming outdoors.
2) How many days did the film take to shoot?
19 days.
3) What scenes were particularly difficult for Joe Stephenson to film?
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
I think that Chicken failed to secure a distribution deal as it would cater to a niche audience and is therefore more likely to be seen as non profitable or to have very minimal profits so it would simply not be worth the risk of investment in such a film.
2) What film festivals did Chicken feature at between 2014-2016?
- 2015 Edinburgh Film Festival
- 2015 Busan International Film Festival
- New Hampshire International Film Festival
Film festivals are an excellent way for films to get attention as people will come for other films as a range of films will be showing, and some of the bigger names can help bring in attention for the smaller and low budget films.
4) When was Chicken released in cinemas in the UK?
27 June 2015
MUBI is said to be the classic film lovers site, which is why it has to appeal to niche audiences also and may have to appeal to them even more then they have to promote popular films as they know that they will already receive exposure, which is why they have to show quality films which have done an excellent job with what resources they have and are hypothetically made for the niche audiences and not necessarily made for profit.
6) Why was Film4 a good choice to give the film its UK television premiere?
Film 4 is a good choice to give the film its UK television premiere as it receives a high amount of exposure due to the fact that it airs very popular films, however does still show films which would appeal to a niche audience and it one of the few which receive a large amount of views as it is not a paid channel, however is still able to show new and popular films which are usually associated with the paid channels such as Sky as they have advertisements during the films which they play, which is where they receive most of their funding from.
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
In January 2018, which is where it will receive even more exposure.
Promotion
Note: some of these pages will be blocked in school - you will need to complete those particular questions at home.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
The trailer suggests that the film will have a potentially niche audience, and the genre is likely to be a drama.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
The reviews from industry figures are extremely important to a films success as this is what viewers will base them spending their valued time and money on. There are two reasons which the reviews from industry figures will be particularly important for a film such as chicken, one being that with ticket prices rising so much recently people are much more sceptical about the films which they watch and often search for the reviews of the film, another being that this film is very likely to have a niche audience, and this often means that they are movie connoisseur and this means that they will definitely value the reviews of industry figures.
4) How does the Chicken Twitter account create and maintain interest in the film?
The chicken twitter account can help in bringing attention to the film in a way which other movies have done so in the past by answering questions and Perhaps even giving unusual responses to bring attention.
5) Who does the Twitter account re-tweet? How does this help to promote the film?
The movie can also receive attention and be promoted by people retweeting about the movie as their friends and followers on Twitter will see this and some are bound to enjoy the look of this film and retweet it themselves. It may even reach the attention of some celebrities And if they were to retweet it there would be a lot of exposure to the movie.
6) How does the Chicken Facebook page use images and video content to promote the film?
The chicken Facebook page uses snippets of the film and posters with key bits of the film to bring attention to people who may be scrolling past.
7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
The new Hampshire film festival is liked by the chicken Facebook page which shoes that although currently it may have a niche audience and they know that, the producers would like it to appeal to a larger audience which is why they want to link themselves with things such as film festivals.
8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page? Why might they be highlighted?
Ian McAllen was mentioned on the page who is the actor best known for playing Gandalf. He may be mentioned as the films which he acted in where thought to be niche, however turned out to be large successes and made a lot of money. As he said that the film was good it may show that he believes this film has similar potential.
9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing howpeople watch films?
The films website can be used to bring attention to the film and ad the film had such a low budget which shoes that it is now very inexpensive to make such websites in today's age.
10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
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